Influencer Targeting

Successful influencer marketing drives action and not just awareness. And to achieve this, you should know the tricks of the trade, the first one being, handpicking the right, relevant and most relatable influencer for your brand because each influencer has his/her own superpower. Let’s discuss the hacks to efficient Influencer Targeting! What defines the right influencer for your brand: - Personality type: Decide if you need a celebrity, an activist, an informer, a Vlogger, a Micro Influencer based on the type of content you aim to co-create with the influencer. - Genre of your influencers’ content: Decide on the genre(s) that are the closest to your brand’s personality. - Niche: Does your brand aim at breaking the clutter and trying to appeal to a niche section of audience on social media? Then, perhaps, you should define your influencers accordingly. - Type of reach: Are you looking out for an influencer who’s an active blogger or an active Vlogger? Is it site traffic you are after or social media followers? Do you have a visual-driven campaign and need your influencers to be on Pinterest and Instagram? Is it tweets you are after? Whatever reach you think is best for your brand, categorize your influencer based on the platform on which you are planning to run your campaign. - Context: Every influencer is only a contextual fit for your brand. It is the most important factor to be considered when targeting a brand. A young celebrity who is into fashion will only be relevant for some fashion brand and not a software brand whose prospective customers are IT professionals. - Reach: Once you have established some influencers as a contextual fit for your brand, you should obviously look at creating awesome content that reaches the most viewers. So, it is essential to find influencers who have a high follower count and moreover, a high engagement rate. While a high follower count is essential, what lies at the crux of the current influencer marketing scenario is for influencers to have a higher engagement rate and generate higher impressions. So, the next time you go out handpicking an influencer, you know what to do.